Marketing Process Manual

(QMS-ISPL-M-MKT)

 

 

 

 

 

 

 

 

Version No

V20

Prepared by

 

Date

30-01-2015

 

Name

 

Suman

 

Signature

 

 

Date

 

30-01-2015

Copy No

 

 

Approved by

Issued to

 

 

 

Name

 

Thomas Glass

 

Signature

 

 

Date

 

30-01-2015

 

 

 

 

 

 


 

 

Document Amendment Record

 

A-   A-     Added, M- Modified, D- Deleted

 

Sl.No

Date

Version No

Page No

Change Mode (A/M/D)

Brief description of change

1

15-07-2002

V01

N/A

A

Initial Release

2

28-10-2002

V02

13

A

Included section 3 - Records.

 3

 

 

 

 

 

 

 

06-02-2003

 

 

 

 

 

 

 

 V03

 

 

 

 

 

 

 

1 

 M

 

Included “Placement and Consulting services” in the paragraph

 

Included “Project/Product  marketing activities” as subsection 1.2.1 and “Placement and consulting activities” as subsection 1.2.2

Updated marketing process stages paragraph

 3

Changed Section 2.3 heading name from “Requirement analysis” to “Requirement” and included placement and consulting activities paragraph under this section

Included RRF in the 2nd point

Description regarding RRF included in the Activity and Exit criteria

Included the reference of placement and recruitment process manual

 

 4

 

Under section 2.5.3, Placement and consulting Entry criteria, Exit criteria, input, output, activities are included

 

Selection process has been included as a new section 2.5 and subsection 2.4.4 Responsibility has been updated and shifted as 2.5.2

 

Under section 2.5.3, Placement and consulting Entry criteria, Exit criteria, input, output, activities are included

Placement and consulting included under sub section 2.7.1 Process Overview under  Section 2.7 Contracts

 

 6

 

 Included Placement and recruitment  process manual under References section

Removed Joint review section 

 8

M 

“Action on complaints” section modified and “Placement & Consulting” , “Action on Complaints and Resolution” included  in the section “Coordination of Customer Complaints” 

11 

Subsections on “Placement & Consulting” along with “Entry, exit criteria,input,activity and output”  included in the Customer feedback section and modified customer feedback section contents 

 N/A

 A

Included new subsection 2.11 Analysis covering Risk, Lost order analysis 

4

05-06-2003

V04

15

D

Deleted the reference of “Customer Satisfaction Index” 

5

06-06-2012

V04

N/A

D

The Company address information is removed from the Footer

6

30-01-2015

V20

N/A

N/A

Reviewed and base lined

 


 

Table of Contents

 

 

1     Marketing process 1

1.1         Process overview. 1

1.2         Marketing activities 1

1.3         Terms and definitions 1

2     Marketing process stages 2

2.1         Generating enquiries 2

2.2         Introduction with the client 2

2.3         Requirement 3

2.4         Proposal 4

2.5         Selection. 4

2.6         Contract review. 6

2.7         Contracts 7

2.8         Coordination of delivery. 8

2.9         Coordination of customer complaints 10

2.10       Customer feedback 12

2.11       Analysis 14

3     Records 15

Annexure-A. 16

Guidelines for preparation of proposals to customers 16

 


1       Marketing process

The processes and the activities adopted by marketing department of Inooga Solutions as required by quality management system are explained.

1.1     Process overview

This manual defines the marketing activities of Inooga Solutions. Marketing is the front-end department of the company providing interface between the company and the customer/client. Main focus of marketing department is to promote the projects, solutions and Placement and consulting services by the organizations to obtain orders/contracts, customer feedback, deliver the Projects/Products/Consulting and coordinate customer complaints resolution. This manual defines the marketing activities as required by the quality management system and in accordance to the ISO 9001: 2000.

1.2     Marketing activities

Marketing activities covered in this manual are:-

1.2.1      Project/ Product Marketing activities

Ø       Generating enquiries.

Ø       Introduction with the client.

Ø       Requirement and analysis.

Ø       Proposal.

Ø       Contracts.

Ø       Coordination of delivery.

Ø       Coordination of customer complaints.

Ø       Customer feedback (for large accounts)

Ø       Analysis

1.2.2      Placement & Consulting activities

Ø       Generating enquiries.

Ø       Introduction with the client.

Ø       Resource request.

Ø       Selection.

Ø       Contract.

Ø       Visa process requirements.

Ø       Execution of the contract.

Ø       Customer feedback.

Ø       Analysis.

1.3     Terms and definitions

Abbreviations/Terms

Description

QMS

Quality Management System

ISPL

Inooga Solutions Pvt.Ltd.

CEO

Chief Executive Officer

CTO

Chief Technology Officer

PM

Project Manager

PL

Project Leader

RRF

Resource Request Form

2       Marketing process stages

The process stages adopted by marketing department of Inooga Solutions are mentioned below.

Marketing department shall formulate the Business Plan on an annual basis inline with the business targets set by the management. The Business Plan gives the overall marketing strategy to be adopted in terms of services to be provided.

 

Based on the Business Plan, the training needs on the technology related issues domain areas etc. for the marketing personnel are identified.

2.1     Generating enquiries

Based on the industry segments identified, marketing personnel identify the prospective clients in each of the assigned area.

The generating enquiries are cold calls, advertisements, references, tenders, participation in trade fairs or conferences, internet and e-mail etc.

2.1.1      Maintaining records of enquiries generated

The respective marketing personnel records all the enquiries generated by Marketing Progress Report (QMS-ISPL-MPR). This record is used for tracking the progress of each enquiry till it is converted into an order.

2.1.2      Responsibility

Generating enquires- Business development manager.

2.1.3      Entry criteria, Input, Activity, Output, Exit criteria

 

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Enquiry  for customer/client

Cold calls

References

Advertisements

Internet and

e-mail, tender notice etc...

 

Generating enquiries

Enquiry recorded

Response of customer /client

Completion  of customer enquiry/client tender notice

 

 

2.1.4      Measurement

Marketing progress report.

2.2     Introduction with the client

Once an enquiry is generated, marketing personnel either visit the client or send introductory letters or e-mails to brief the client about the various services provided by the organization, skills available, and infrastructure facilities available etc, which are required for demonstrating the organization’s capability to meet their requirements.

2.2.1      Responsibility

   Introduction with client- marketing manager.

2.2.2      Entry criteria, Input, Activity, Output, Exit criteria

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Customer enquiry

Customer

 

Presentation of capabilities of the company

Enquiry record Response of customer/client

Requirement

 

 

2.2.3      Measurement

Monthly progress report.

2.3     Requirement

2.3.1      Process overview

During the introductory visits or discussions, the marketing personnel try to understand client’s needs in order to decide on an optimum solution inline with the profile built earlier during the enquiry generation phase.  The respective marketing personnel consolidate the client’s requirements into customer specifications/ scope or tender, the budget allocation by the customers. Marketing department reviews the same along with the CEO or CTO/ other technical personnel to identify an optimal product/project or a customized solution.

 

Once a solution is identified, marketing personnel arrange for a demonstration of the same to the clients if required or the solution evolved is discussed with the customer.

 

Based on the discussions, a modification is made to the customer specifications/ scope and forwarded to the technical department for preparation of the technical proposal and in turns forwarded to the marketing department.

 

In case of Placement & Consulting the marketing personnel consolidate the client’s requirements into Resource Request Form (RRF). Marketing personnel review the same along with the CEO or CTO/ other recruitment personnel to identify an optimal solution.

 

Marketing personnel initiate the RRF to the Placement and Recruitment department to review the requirements and identify the availability of resources in terms of people with requisite skills and experience, capable in terms of meeting schedules etc. as described in Placement and Recruitment process manual.

2.3.2      Responsibility

1.      Presentation and demos - by marketing department head and CEO.

2.      Clients’ requirements/tender form/ RRF - by marketing department and CEO/CTO.

 

 

2.3.3      Entry criteria, Input, Activity, Output, Exit criteria

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Introduction with the client

Visiting the clients place

 

Clients’ requirements / Receiving the tender document / Receiving the RRF from the client

Client requirements

Request to technical proposal /

Request to Placement & Recruitment department

2.3.4      Measurement

Number of enquiries to number of proposals/tender/RRF.

2.3.5      References

Proposal/Contract review record                                

Placement and recruitment process manual   

2.4     Proposal

2.4.1      Process overview

This process ensures that proposals or tender submitted to customers for projects or for product development (enhancements or new product) are prepared and reviewed to ensure completeness and correctness.

2.4.2      Preparation of commercial proposal

After receiving the technical proposal from the technical department, respective marketing personnel prepare the commercial part as per the Annexure-A or The proposals are prepared as per the format provided by the customer/ As per Tender Document  and compile the proposal as advised by CEO/CTO. The proposal is reviewed using the proposal/ contract checklist and sent to the client after approval of CEO/CTO.

2.4.3      Review

Marketing personnel shall review the status of the proposal with the client and clarify the issues raised by the client. Marketing personnel involve the technical personnel to clarify the technical issues raised by the client.

CEO/CTO and the concerned marketing manager review the technical issues raised by the customer with the concerned technical departments to arrive at alternative solutions.

2.5     Selection

2.5.1      Placement & Consulting:

Marketing personnel co-ordinates with placement and recruitment department to find suitable profiles as per customer RRF. The profiles will be sent to the customer for their review and approval for final selection process.

 

Marketing Personnel coordinates with both the Placement and Recruitment department and client/customers to organize telephonic interviews, video conferencing etc. to select the candidates for placement. After final selection by the customer, Marketing Personnel follow up with the customers and obtain the final selected candidates list.

2.5.2      Responsibility

Ø       Preparation and submission of proposals/tender to customers- marketing personnel.

Ø       Preparation of technical proposals for development of projects/products – PM.

Ø       Approval of proposals/Tender to customers- CEO.

Ø       Co-ordination with Placement and Recruitment department and Customer- Marketing personnel

2.5.3      Entry criteria, Input, Activity, Output, Exit criteria

Projects/Products

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Receiving the technical proposal/tender document

Technical Proposal

Preparation of commercial proposal /tender and review

 

Complete proposal/tender

 

Completion of review of proposal/tender.

 

 

 

Consulting

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Customer Requirement

( RRF)

Forwarding RRF to Placement & Recruitment Department

Obtain suitable resumes from Placement & Recruitment department

Initial selected profile

Profile of the candidates

 

 

 

2

Candidates profiles

Client Review and selection of the profiles

Selected list for final interview

Final Interview ithnal interviewnt recruitment department to obtain sutable profile

3

Final Interview list

Co-ordination with Placement & Recruitment department to intimate to the candidates for final interview with client.

Client selected list

Selected candidates list

2.5.4      Measurement

Number of enquiries to number of proposals/tender.

2.5.5      References

Proposal/Contract review record        

Technical proposal requisition             

Placement & recruitment process       

2.6     Contract review

2.6.1      Process overview

The contract review includes review of the customer requirements and capability of the organization to meet the customer requirements.

 

CEO ensures that the customer requirements are properly understood and the organization has the capability to meet customer requirements.

 

If customer requires project /product prototype, marketing department requests to technical department for prototype of the project /product.

 

Marketing personnel presents the proto type along with the technical person and ensure the customer satisfaction.

 

On completion of preparation of proposal or receipt of detailed order from the customer, the

CEO ensures that all the proposals/ contracts are reviewed for the following issues with the concerned marketing personnel where this is achieved as described below:

 

Concerned marketing personnel review the details addressed in the proposal/ order received to ensure that the following details are recorded in the contract or proposal using a proposal/ contract checklist.

Differences between proposal and order are identified and resolved as.

 

Ø       About us (latest profile of the organization).

Ø       About the project

Ø       Client requirements, terminology to be used and scope of the work

Ø       Standards and procedures to be used

Ø       Quality assurance activities and acceptance criteria

Ø       Deliverables and method of acceptance

Ø       Project estimation

Ø       Costing and payment schedule

Ø       Project time chart

Ø       Risk management

Ø       Replication requirements

Ø       Confidentiality of proprietary information pertaining to customer

Ø       Control of customer property like included software product/project or other customer supplied equipment and devices are clearly defined.

Ø       Standard of care

Ø       Customer responsibilities to meet contractual obligation

Ø       Warranty

Ø       Liability

Ø       Responsibility with regard to sub-contracted work is defined.

Ø       Communication and reporting

Ø       Procedure for changes

 

In all cases the contracts are mutually agreed and signed by the customer and organization.

On receipt of order from the customer, a work order form is raised on CTO giving the details of service to be provided to the customer along with a copy of the contract, a copy of the specification (if any) given by the customer and any other information required for the execution.

 

CTO reviews the same assigns a team and forwards the same to PM for initiating required action like estimating planned dates for the deliverables and milestones. PM records the details in the report. Original report is sent back to marketing personnel for sending confirmation to the customer.

2.6.2      Amendments to the contracts

Whenever amendments are required in the contracts in terms of technical or commercial issues, all the parties involved review the same as per the amendment procedure accepted contractually.

 

All such amendments are properly identified and signed by the customer and the organization.

All these amendments are stored along with the original contracts.

2.7     Contracts

2.7.1      Process overview

Placement and consulting

After receiving the final list from the customer, respective marketing personnel prepare the commercial agreement as advised by CEO/CTO and sent to the client after approval of CEO/CTO.

 

Customer may communicate the acceptance of the agreement by several means such as memorandum of understanding (MOU), Letter of intent etc.

 

Once contract received from the client the final list will be sent to the Placement & Recruitment department for the issuance of the appointment of the personnel coordinating with Human Resource and General Affairs Department.

2.7.2      Responsibility

·          Preparation of the contract checklist – marketing manager

·          Approval of the contract – CEO.

·          Co-ordination with customer to get Contract- Marketing personnel

·          Co-ordination with placements and recruitment department – Marketing personnel

2.7.3      Entry criteria, Input, Activity, Output, Exit criteria

 

Projects/Products

 

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Customer accepts the proposal.

 

Letter of intent,

Communication regarding the acceptance of proposal.

 

If customer requests :

Requesting to technical department for proto type.

Presentation of prototype and taking from the customer.

Preparation of the contract.

 

Contract document.

Customer sign-off of the contract document.

 

2

Approval of the contract.

ISPL signed contract.

3

Submit contract to the customer for approval.

Customer and ISPL signed contract document.

Customer and ISPL signed contract document.

 

4

Release work order form.

Work order.

 

Placement and Consulting

 

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Approval of Agreement

Contract preparation

Co-ordination with client to obtain for agreement

Client approval of signed contract

Contract  

2.7.4      Measurement

Deviations from contractual terms.

2.7.5      References

Proposal/Contract review record        

Placement and recruitment process    

Human Resource process                   

2.8     Coordination of delivery

2.8.1      Process overview

To ensure coordination of the delivery by means of replication requests done by various personnel.

2.8.2      Replication

Replication is required if project/product needs to be delivered by physical media as per contractual requirements.  In such case, project leader raises replication request and gets it approved by head-development. 

Project leader verifies the correctness of replication and arranges for delivery of the product/project. In case electronic media delivers product/project, replication is not necessary.

2.8.3      Release and delivery

Project leader prepares release note. SQA manager verifies whether the items being released have been tested and found to be meeting the requirements.  Head-development authorizes release of the product/project.

Ø       Product/project is released to the customer by marketing department along with a release note.

Ø       In case of delivery through electronic means, release note is sent as a mail.

Ø       Acknowledgement from the customer is obtained for receipt of the product/project.

 

2.8.4      Placement and Consulting

 

Once the contract is received from the client/customer, the marketing personnel co-ordinate with customer/client to obtain necessary documents for the visa process. All the required documents are handed over to Placement & Recruitment department to process the visa for selected candidates.


Marketing personnel intimate to the client about arrival of the candidates. Candidates are sent to the clients place after the orientation program completed by the Human Resource and General Affairs department.

2.8.5      Responsibility

Ø       Replication request                              -           team member.

Ø       Verification of product/project              -           project leader.

Ø       Approval of release of product/project            -           head-development.

Ø       Coordination of delivery                       -           marketing department.

Ø       Coordination with customer/client       -           marketing personnel.

2.8.6      Entry criteria, Input, Activity, Output, Exit criteria

Projects/Products

 

Sl.No

Entry criteria

Input

Activity

Output

Exit criteria

1

Customer ready to receive the project or product.

Tested project or product.

Preparation of delivery note.

Review of delivery note.

Approval of delivery note.

Project pre-release verification checklist.

Review records.

Project/product release note.

Project/product delivery.

 

Placement & Consulting

 

Sl.No

Entry criteria

Input

Activity

Output

Exit criteria

1

Contract

Co-ordination with customer/client

Arranging necessary documents for visa process for selected candidates

Applying for visa’s

Visa’s to the selected candidates

2

Visa approvals

Intimating to the client about arrival dates of the candidates

Travel arrangements

Selected candidates on clients place

Execution of the contract

2.8.7      Measurement

Nil

2.8.8      References

Replication request form         

Human resource process        

Placement recruitment process

Project management process

2.8.9      Responsibility

Co-ordination with customer/ client- Marketing personnel.

2.9     Coordination of customer complaints

2.9.1      Process overview

Purpose is to establish and maintain a process for handling customer complaints, attend to complaints received from customers and provide timely solution to the satisfaction of the customers. This process covers complaints received from customers after a sign-off in case of software development projects and/or those received in course of executing of projects.

2.9.2      Receipt of customer complaints

Marketing department is responsible for coordinating with the customer complaints.  Complaints may be received by any one of the following modes—letter, email, fax, telephone or personal.  If the complaint is received by anyone other than the contact person, the receiver passes on the details immediately to the contact person.

2.9.3      Action on receipt

Marketing department receives and registers all complaints in a customer compliant register form, by giving a complaint ID. The complaint ID comprises the name of the customer, followed by the name of the project, followed by a number starting from 01 to 99.  For example, the first complaint received from ABC Company on XYZ project is given the ID ABC/XYZ/01 and so on. Each complaint is registered in separate forms.

2.9.4      Action on complaints

Marketing department will intimate to the concerned project manager, Project manager is responsible to ensure that the complaint is attended to immediately.  The following actions are taken:

Ø       All complaints received are immediately acknowledged. While acknowledging, the complaints registration number is communicated for reference to the customer.

Ø       In case where the complaint can be resolved, without any delay, (say, within a day from the receipt of the complaint), the step mentioned above may be omitted and solution can be provided.

Ø       Where resolving the complaint is likely to take time, and interim reply is sent within 24 hours of the receipt of the complaint, explaining, in brief, action being taken and indicating the likely time frame by which the complaint can be resolved.

Ø       Where resolving a complaint is likely to take considerable time, (say, more than two weeks), project manager keeps the customer apprised of the reasons thereof and progress being made.

2.9.5      Problem resolution

Project manager assigns a person to resolve the problem. The following actions are needed towards problem resolution:

Ø       Investigate and identify the cause of the problem.

Ø       Identify solution to the problem.

Ø       Implement the solution and verify the solution by testing.

Ø       Inform the customer of the solution to the problem reported.

Ø       Quality procedures and configuration management procedures are invoked while solving customer complaints and making necessary changes to the products/project.

Ø       Customer complaints and the solutions provided become input to quality procedure, corrective and preventive action procedure.

2.9.6      Problem closure

Once the complaint is resolved satisfactorily, the customer complaint registration form is closed. A copy of the completed customer complaint registration form is sent to the SQA department.

SQA department compiles statistics of the status of complaints and present it to the management review committee during the review meetings. The statistics are presented as per quality record format monthly report on customer complaints.

2.9.7      Responsibility

Marketing department– logging and recording customer complaints.

Project manager – provide solution.

SQA department– analysis of customer complaints data.

2.9.8      Entry criteria, Input, Activity, Output, Exit criteria

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Receipt of customer complaints.

Customer complaints product/project source code.

Receiving of   customer complaints.

Customer complaints record.

Customer complaints are closed.

2

Register the customer complaints.

Customer complaints register.

3

Analyse and resolve the problem.

Root and cause of the problem.

4

Provide solution to the customer.

Defect free solution.

5

Initiate the corrective and preventive action.

Corrective and preventive action records.

 

2.9.9      Placement and Consulting

Purpose is to establish and maintain a process for attending and handling customer complaints, provide timely solutions to the satisfaction of the customers. The complaints received from customers after a sign-off in case of placement for those received in course of consultancy execution.

2.9.10 Action on complaints and Resolution

Marketing personnel is responsible to ensure that the complaint is attended to immediately.  All complaints received are immediately acknowledged. In case client is not satisfied with candidate performance action will be taken based on the agreement of Inooga Solutions with the client.

 

2.9.11 Measurement

Analysis of customer complaints.

2.9.12 References

Corrective action procedure

Preventive action procedure

Management review procedure

Customer complaints registration form     

2.10     Customer feedback

2.10.1 Process overview

On successful completion of a project/product or if the project duration is more than 6 months, PM/authorized person analyzes the case and estimates the customer satisfaction levels. The customer satisfaction level is estimated based on the following data:

 

PM/BDM/Authorized person sends a customer satisfaction questionnaire form to the customer to obtain feedback of the customer on various service quality parameters.

 

Both the customer satisfaction survey questionnaire analysis and customer satisfaction index are computed upon the receipt of the filled in customer satisfaction survey questionnaire form from the customer and suitable corrective & preventive actions are taken wherever appropriate.

As and when a customer complaint or commendation is received, the same is updated in the customer feedback log and suitable corrective and preventive actions are taken wherever appropriate.

 

Placement and Consulting

 

Marketing personnel on successfully placing the resource as per the contractual terms and conditions analyze the case and estimate the customer satisfaction levels.

2.10.2 Responsibilities

Obtaining customer feedback – PM/Marketing personnel.

Review of the feedback and initiating corrective and preventive actions.

2.10.3 Entry criteria, Input, Activity, Output, Exit criteria

Project/Products

 

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Completion of a project/product

Customer feed back

obtaining feedback of the customer

Estimation of customer satisfaction and initiation of actions to improve the same.

 

Acceptance letter from customer

And customer satisfaction

 

 

Placement & Consulting

 

Sl.No

Entry Criteria

Input

Activity

Output

Exit Criteria

1

Candidates in clients place

Customer feed back

Obtaining feedback from the customer

Estimation of customer satisfaction and initiation of actions to improve the same.

 

Customer Satisfaction

2.10.4 Measurement

Customer satisfaction index

2.10.5 References

Customer feedback Log

2.11     Analysis

 Marketing personnel analyze the following:

 

  1. Risk analysis: Each proposal is evaluated before submitting the technical request/ RRF to the concerned departments. Marketing personnel analyze the risk factors of that particular project/products/tender/RRF if necessary. Based on risk analysis marketing personnel co-ordinate with top management for further process.

 

  1. Lost order analysis: After submitting the proposal /tender /RRF to the client, if the proposal is not converted into the order or even after negotiations with the client in any stage if order is lost, then marketing personnel prepare the lost order analysis and preventive & corrective action are taken.

 

  1. Marketing personnel analyze the monthly progress in terms of Number of enquiries generated Vs number of contracts achieved.

 

  1. Marketing personnel quarterly brief about the business plan including organization’s capabilities and the possibility of providing various solutions, products and services to the customers.

3       Records

Sl. No

Required Record

Custodian

Retention Period

Record ID

1

Marketing Progress Report

Business Development Manager

1 Year

QMS-ISPL-R-MPR

2

Proposal Contract Review Record

Business Development Manager

Till the end of the Proposal/Contract

QMS-ISPL-R-PCT

3

Replication Request Form

Business Development Manager

1 Year

QMS-ISPL-F-RRQ

4

Technical Proposal Requisition

Business Development Manager

1 Year

QMS-ISPL-F-TCP

5

Lost Order Analysis Report

Business Development Manager

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-R-LOA

6

Customer complaints registration form

Business Development Manager

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-F-CCR

7

Customer feedback log

Business Development Manager

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-L-CFL

8

Risk Analysis Report

Business Development Manager

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-R-RAR

9

Customer Satisfaction Survey Questionnaire

Business Development Manager/PM/Authorized person

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-F-CSQ

10

Customer Satisfaction Survey Questionnaire Analysis

Business Development Manager/PM/Authorized person

 

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-F-CQA

11

Alternative Customer Satisfaction Analysis

Business Development Manager/PM/Authorized person

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-F-ACS

12

Delivery Note

Business Development Manager/PM/Authorized person

Till the end of the Proposal/Contract or 1 Year

QMS-ISPL-F-DLV

 Annexure-A

Guidelines for preparation of proposals to customers

Proposals submitted to customers need to contain the following (This is only indicative. depending on the requirements of the customer, relevant sections can be Modified, Added, and Deleted):

·          About Us

·          Scope of the product or project

·          Hardware and software requirement

·          Implementation methodology

·          Proposed Technology

·          Changes in Requirements/Scope

·          Responsibilities and Deliverables

·          Environment

·          Effort and Time Estimates

·          Delivery of Software

·          Project Costs

·          Assumptions & Observations

·          Purchase Order

·          Initial Study, Implementation and Training Support

·          Price Variations

·          Rights on Data

·          Payment Terms

·          Order Cancellation

·          Warranty Period

·          Post Warranty Period

·          Governing Law

·          Communication and Reporting